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		<title>GMT Strategy</title>
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			<guid><![CDATA[https://gmtstrategy.com/patron-marketing-strategy-walmart-ctv-ads-x-advertising/]]></guid>
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			<title>The Daily Marketing Breakdown: Patrón’s Filmmaking Strategy, Walmart + Vizio CTV Advertising, and X’s Ad Platform Push</title>
			<pubDate><![CDATA[Tue, 24 Mar 2026 17:40:20 +0000]]></pubDate>
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			<title>About</title>
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					<item>
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			<link><![CDATA[https://gmtstrategy.com/when-sports-are-taken-away-losing-baseball-identity-and-the-future-i-thought-i-had/]]></link>
			<title>When Sports Are Taken Away: Losing Baseball, Identity, and the Future I Thought I Had</title>
			<pubDate><![CDATA[Wed, 08 Apr 2026 21:31:44 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://gmtstrategy.com/five-guys-campaign-kikkoman-anime-ai-marketing-risk/]]></guid>
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			<title>Five Guys Brand Campaign, Kikkoman’s Anime Strategy, and AI Visibility Risk</title>
			<pubDate><![CDATA[Wed, 08 Apr 2026 17:51:53 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://gmtstrategy.com/modelo-soccer-strategy-meta-vs-google-marketing-trends/]]></guid>
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			<title>Modelo’s Soccer Bet, Meta’s Ad Dominance, and the Death (or Survival) of Branding</title>
			<pubDate><![CDATA[Tue, 14 Apr 2026 18:19:51 +0000]]></pubDate>
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			<guid><![CDATA[https://gmtstrategy.com/kfc-marketing-strategy-mlb-data-strategy-brooks-brand-vision/]]></guid>
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			<title>KFC’s Marketing Strategy, MLB’s Data Approach, and Brooks’ Brand Vision</title>
			<pubDate><![CDATA[Tue, 07 Apr 2026 18:32:22 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://gmtstrategy.com/gmt-daily-business-breakdown/]]></guid>
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			<title>Financial Market Today News: Top 5 Moves Shaping Business</title>
			<pubDate><![CDATA[Thu, 30 Jul 2026 16:29:51 +0000]]></pubDate>
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			<guid><![CDATA[https://gmtstrategy.com/factory-job-cuts-worst-since-2009-ev-giant-lays-off-1-500-workers-the-89b-market-everyone-s-rushing-to-gmt-business-breakdown/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/factory-job-cuts-worst-since-2009-ev-giant-lays-off-1-500-workers-the-89b-market-everyone-s-rushing-to-gmt-business-breakdown/]]></link>
			<title>🔥 U.S. Factories Are Laying Off Workers at the Fastest Pace Since 2009. Here&#8217;s What It Means for Your Business.</title>
			<pubDate><![CDATA[Thu, 25 Jun 2026 19:43:49 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://gmtstrategy.com/the-playbook/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/the-playbook/]]></link>
			<title>The Playbook</title>
			<pubDate><![CDATA[Mon, 27 Jul 2026 20:42:06 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://gmtstrategy.com/wanting-to-be-chosen-relationships-confidence/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/wanting-to-be-chosen-relationships-confidence/]]></link>
			<title>Wanting to Be Chosen: Relationships, Confidence, and Learning Who You Are</title>
			<pubDate><![CDATA[Mon, 13 Apr 2026 21:12:13 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://gmtstrategy.com/archer-star-wars-chipotle-rewards-svedka-flip-phone/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/archer-star-wars-chipotle-rewards-svedka-flip-phone/]]></link>
			<title>Archer’s Star Wars Deal, Chipotle’s Rewards Relaunch, and Svedka’s Flip Phone Play</title>
			<pubDate><![CDATA[Mon, 13 Apr 2026 17:30:43 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://gmtstrategy.com/coca-cola-america250-campaign-dollar-shave-club-bic-strategy/]]></guid>
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			<title>Coca-Cola’s America250 Campaign, Dollar Shave Club Expansion, and BIC’s Tagline Revival</title>
			<pubDate><![CDATA[Mon, 06 Apr 2026 19:46:06 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://gmtstrategy.com/chapter-3-the-moments-that-dont-leave/]]></guid>
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			<title>Chapter 3: The Moments That Don’t Leave</title>
			<pubDate><![CDATA[Mon, 06 Apr 2026 19:10:46 +0000]]></pubDate>
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			<title>Services</title>
			<pubDate><![CDATA[Fri, 24 Jul 2026 22:45:45 +0000]]></pubDate>
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			<title>Chapter 5: After It Was Over</title>
			<pubDate><![CDATA[Fri, 10 Apr 2026 18:50:16 +0000]]></pubDate>
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			<title>How Childhood Shapes Who You Become: A Founder’s Early Story of Family, Loss, and Confidence</title>
			<pubDate><![CDATA[Fri, 03 Apr 2026 18:52:05 +0000]]></pubDate>
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					<item>
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			<title>Coca-Cola’s Fast Food Strategy, Publicis Sports Expansion, and e.l.f.’s Mockumentary Campaign</title>
			<pubDate><![CDATA[Thu, 02 Apr 2026 19:06:23 +0000]]></pubDate>
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			<guid><![CDATA[https://gmtstrategy.com/how-dr-squatch-built-a-cult-brand-selling-soap/]]></guid>
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			<title>How Dr. Squatch Built a Cult Brand (Selling Soap)</title>
			<pubDate><![CDATA[Wed, 21 Jan 2026 18:49:44 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://gmtstrategy.com/starting-over-at-28-founder-story/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/starting-over-at-28-founder-story/]]></link>
			<title>The Opening (Chapter 1)</title>
			<pubDate><![CDATA[Wed, 01 Apr 2026 19:04:39 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://gmtstrategy.com/gmt-marketing-breakdown/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/gmt-marketing-breakdown/]]></link>
			<title>7 Proven Marketing Advice for Small Business Owners Today</title>
			<pubDate><![CDATA[Mon, 03 Aug 2026 22:35:14 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://gmtstrategy.com/scotts-miracle-gro-strategy-insights-marketing-pringles-campaign/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/scotts-miracle-gro-strategy-insights-marketing-pringles-campaign/]]></link>
			<title>Scotts Miracle-Gro Year-Round Strategy, Stravito Insights Marketing, and Pringles’ Character Campaign</title>
			<pubDate><![CDATA[Wed, 01 Apr 2026 18:42:22 +0000]]></pubDate>
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			<guid><![CDATA[https://gmtstrategy.com/mikes-hard-lemonade-gen-z-strategy-tiktok-ads-hollister-campaign/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/mikes-hard-lemonade-gen-z-strategy-tiktok-ads-hollister-campaign/]]></link>
			<title>The Daily Marketing Breakdown: Mike’s Hard Lemonade Gen Z Strategy, TikTok’s Advertising Push, and Hollister’s Music Video Campaign</title>
			<pubDate><![CDATA[Tue, 31 Mar 2026 19:53:53 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://gmtstrategy.com/why-movie-theaters-make-more-money-on-popcorn-than-movies/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/why-movie-theaters-make-more-money-on-popcorn-than-movies/]]></link>
			<title>Why Movie Theaters Make More Money on Popcorn Than Movies</title>
			<pubDate><![CDATA[Tue, 20 Jan 2026 22:05:45 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://gmtstrategy.com/fixing-yahoos-lost-decade/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/fixing-yahoos-lost-decade/]]></link>
			<title>Fixing Yahoo’s Lost Decade</title>
			<pubDate><![CDATA[Tue, 13 Jan 2026 21:51:13 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://gmtstrategy.com/colgate-marketing-strategy-media-buying-risks-garage-beer/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/colgate-marketing-strategy-media-buying-risks-garage-beer/]]></link>
			<title>The Colgate Resilience Campaign, Media Buying Risks, and Garage Beer’s Community Strategy</title>
			<pubDate><![CDATA[Thu, 19 Mar 2026 19:26:33 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://gmtstrategy.com/mars-marketing-strategy-jack-in-the-box-cmo-apple-maps-ads/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/mars-marketing-strategy-jack-in-the-box-cmo-apple-maps-ads/]]></link>
			<title>Mars&#8217; Marketing Strategy, Jack in the Box’s New CMO Strategy, and Apple Maps Advertising</title>
			<pubDate><![CDATA[Mon, 30 Mar 2026 18:57:48 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://gmtstrategy.com/coca-cola-world-cup-marketing-sprite-nba-ai-media-buying/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/coca-cola-world-cup-marketing-sprite-nba-ai-media-buying/]]></link>
			<title>Coca-Cola World Cup Strategy, Sprite NBA Sponsorship, and AI Media Buying</title>
			<pubDate><![CDATA[Wed, 18 Mar 2026 17:41:48 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://gmtstrategy.com/the/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/the/]]></link>
			<title>The Journey</title>
			<pubDate><![CDATA[Wed, 04 Mar 2026 19:35:23 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://gmtstrategy.com/how-we-work/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/how-we-work/]]></link>
			<title>How We Work</title>
			<pubDate><![CDATA[Wed, 04 Mar 2026 19:33:23 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://gmtstrategy.com/how-de-beers-invented-the-engagement-ring/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/how-de-beers-invented-the-engagement-ring/]]></link>
			<title>How De Beers Invented the Engagement Ring</title>
			<pubDate><![CDATA[Tue, 27 Jan 2026 19:51:43 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://gmtstrategy.com/how-absolut-turned-a-bottle-into-a-cultural-icon/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/how-absolut-turned-a-bottle-into-a-cultural-icon/]]></link>
			<title>How Absolut Turned a Bottle Into a Cultural Icon</title>
			<pubDate><![CDATA[Tue, 27 Jan 2026 19:43:28 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://gmtstrategy.com/stop-obsessing-over-virality-obsess-over-clarity/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/stop-obsessing-over-virality-obsess-over-clarity/]]></link>
			<title>Stop Obsessing Over Virality. Obsess Over Clarity.</title>
			<pubDate><![CDATA[Tue, 20 Jan 2026 22:16:46 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://gmtstrategy.com/just-finished-a-webinar-with-the-ama-and-it-reinforced-something-most-brands-still-get-wrong/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/just-finished-a-webinar-with-the-ama-and-it-reinforced-something-most-brands-still-get-wrong/]]></link>
			<title>Just finished a webinar with the AMA, and it reinforced something most brands still get wrong:</title>
			<pubDate><![CDATA[Thu, 29 Jan 2026 19:06:06 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://gmtstrategy.com/walmart-target-ai-shopping-tools-brand-placements-crumbl-ctv/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/walmart-target-ai-shopping-tools-brand-placements-crumbl-ctv/]]></link>
			<title>Walmart and Target AI Strategies, Brand Placements in the Ad-Skip Era, and Crumbl CTV Strategy</title>
			<pubDate><![CDATA[Fri, 20 Mar 2026 18:03:31 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://gmtstrategy.com/zevia-ai-ads-celsius-marketing-strategy-oscars/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/zevia-ai-ads-celsius-marketing-strategy-oscars/]]></link>
			<title>Zevia AI Ads, Celsius Marketing Strategy &amp; Oscars Ad Sellout</title>
			<pubDate><![CDATA[Fri, 13 Mar 2026 21:37:34 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://gmtstrategy.com/spotify-didnt-go-viral-by-accident-it-went-viral-by-design/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/spotify-didnt-go-viral-by-accident-it-went-viral-by-design/]]></link>
			<title>Spotify Didn’t Go Viral by Accident. It Went Viral by Design.</title>
			<pubDate><![CDATA[Tue, 13 Jan 2026 21:44:34 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://gmtstrategy.com/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/]]></link>
			<title>GMT STRATEGY</title>
			<pubDate><![CDATA[Mon, 27 Jul 2026 20:27:38 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://gmtstrategy.com/how-formula-1-became-a-u-s-phenomenon-without-changing-the-sport/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/how-formula-1-became-a-u-s-phenomenon-without-changing-the-sport/]]></link>
			<title>How Formula 1 Became a U.S. Phenomenon (Without Changing the Sport)</title>
			<pubDate><![CDATA[Thu, 15 Jan 2026 18:27:12 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://gmtstrategy.com/red-bull-didnt-buy-attention-it-replaced-advertising-with-culture/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/red-bull-didnt-buy-attention-it-replaced-advertising-with-culture/]]></link>
			<title>Red Bull Didn’t Buy Attention. It Replaced Advertising With Culture.</title>
			<pubDate><![CDATA[Tue, 13 Jan 2026 21:32:11 +0000]]></pubDate>
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			<guid><![CDATA[https://gmtstrategy.com/why-ufc-beat-boxing-and-it-had-nothing-to-do-with-talent/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/why-ufc-beat-boxing-and-it-had-nothing-to-do-with-talent/]]></link>
			<title>Why UFC Beat Boxing (And It Had Nothing to Do With Talent)</title>
			<pubDate><![CDATA[Thu, 15 Jan 2026 18:19:34 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://gmtstrategy.com/fedex-vs-ups-why-neither-one-ever-won/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/fedex-vs-ups-why-neither-one-ever-won/]]></link>
			<title>FedEx vs. UPS: Why Neither One Ever Won</title>
			<pubDate><![CDATA[Thu, 15 Jan 2026 18:15:48 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://gmtstrategy.com/how-dollar-general-quietly-prints-money/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/how-dollar-general-quietly-prints-money/]]></link>
			<title>How Dollar General Quietly Prints Money</title>
			<pubDate><![CDATA[Mon, 19 Jan 2026 18:30:53 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://gmtstrategy.com/why-golf-became-the-internets-favorite-sport/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/why-golf-became-the-internets-favorite-sport/]]></link>
			<title>Why Golf Became the Internet’s Favorite Sport</title>
			<pubDate><![CDATA[Mon, 19 Jan 2026 18:22:33 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://gmtstrategy.com/nike-didnt-do-this-to-inspire-you-it-did-it-to-recruit-you/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/nike-didnt-do-this-to-inspire-you-it-did-it-to-recruit-you/]]></link>
			<title>Nike Didn’t Do This to Inspire You. It Did It to Recruit You.</title>
			<pubDate><![CDATA[Tue, 06 Jan 2026 21:35:41 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://gmtstrategy.com/dos-equis-didnt-sell-beer-it-sold-status/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/dos-equis-didnt-sell-beer-it-sold-status/]]></link>
			<title>Dos Equis Didn’t Sell Beer. It Sold Status.</title>
			<pubDate><![CDATA[Tue, 06 Jan 2026 21:26:32 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://gmtstrategy.com/gmt-marketing-daily-july-30/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/gmt-marketing-daily-july-30/]]></link>
			<title>10 Social Media Marketing Tips to Grow Your Brand Fast</title>
			<pubDate><![CDATA[Mon, 03 Aug 2026 22:36:20 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://gmtstrategy.com/blackberry-didnt-lose-because-they-were-slow-they-lost-because-they-refused-to-change/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/blackberry-didnt-lose-because-they-were-slow-they-lost-because-they-refused-to-change/]]></link>
			<title>BlackBerry Didn’t Lose Because They Were Slow — They Lost Because They Refused to Change</title>
			<pubDate><![CDATA[Sat, 03 Jan 2026 22:36:14 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://gmtstrategy.com/how-marvel-turned-post-credits-scenes-into-the-most-powerful-form-of-invisible-marketing/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/how-marvel-turned-post-credits-scenes-into-the-most-powerful-form-of-invisible-marketing/]]></link>
			<title>How Marvel Turned Post-Credits Scenes Into the Most Powerful Form of Invisible Marketing</title>
			<pubDate><![CDATA[Sat, 03 Jan 2026 22:20:46 +0000]]></pubDate>
		</item>
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			<guid><![CDATA[https://gmtstrategy.com/coca-cola-mr-pibb-strategy-womens-march-madness-ads-openai-advertising/]]></guid>
			<link><![CDATA[https://gmtstrategy.com/coca-cola-mr-pibb-strategy-womens-march-madness-ads-openai-advertising/]]></link>
			<title>Coca-Cola’s Challenger Strategy, Women’s March Madness Pricing Power, and OpenAI’s Advertising Move</title>
			<pubDate><![CDATA[Mon, 23 Mar 2026 23:13:39 +0000]]></pubDate>
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